Automotive Industry Veteran RJ de Vera Joins SEMA As Vice President of Marketing

Automotive Industry Veteran RJ de Vera Joins SEMA As Vice President of Marketing

DIAMOND BAR, Calif. (March 14, 2022) – SEMA (Specialty Equipment Market Association), the host of the aftermarket industry’s premier products trade event, the SEMA Show, has announced RJ de Vera as its Vice President of Marketing.

De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as Global Leader of Digital Marketing and Public Relations for the Meguiar's Car Care brand. He will be developing and implementing a modernized multi-channel marketing strategy for SEMA with a digital-first focus to expand brand awareness and build customer affinity for SEMA and its members.

"RJ is an industry icon, having worked in and with the aftermarket specialty business for nearly 30 years. It's a thrill to have him join the SEMA leadership team," said SEMA Senior VP of Operations Bill Miller. "He will surely be an asset to our growth in the coming years, and we look forward to seeing what he will bring to the organization."

Prior to 3M/Meguiar's, de Vera worked with OEMs including Honda, Lexus, Mitsubishi, Mazda, and Scion to build corporate image vehicles. He also helped American Racing, Veilside Japan, and Vorsteiner design and market aftermarket parts and accessories, while also consulting on automotive-related marketing initiatives with numerous brands, including Pepsi Co., Valvoline, Boost Mobile, Michelin/BF Goodrich, and Microsoft/XBOX.

"I have attended every SEMA show since 1997 and have had the honor of being a judge for the SEMA Show's Battle of Builders series for the past six years," said de Vera. "I am honored to expand my role within the association and hope to have a positive impact on the industry and culture that I love."

Early in his career, he was part of the team at Petersen Publishing that led the charge to popularize sport compact culture with Super Street Magazine. In addition, de Vera helped promote the first National Import Racing Association (NIRA) events and assisted Universal Studios in launching “The Fast and the Furious” movie franchise as a consultant and actor. He also served as a judge, host, and content strategist for MTV's "Trick It Out" series.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $47.89 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.

Related Articles

Renault R5 Turbo 3E E-Tech Renault R5 Turbo 3E E-Tech
After some intriguing teasers, Renault Group revealed the R5 Turbo 3E E-Tech, a 100% electric tribute to the iconic Renault 5 Turbo 2 which is...
No Doors. No Care.: Christopher Simpson's 2008 Nissan 350Z No Doors. No Care.: Christopher Simpson's 2008 Nissan 350Z
With no intentions in modifying the 2008 Nissan 350Z much, the tide turned for Christopher Simpson when he was rear-ended in an accident. He started...
Tofu Auto Works Miata Speedtail Hardtop Tofu Auto Works Miata Speedtail Hardtop
This comes courtesy of Chris Watson aka Tofu Auto Works from New Zealand. As you can see he is about the Miata life. These are two of his cars; the...
Sekanskin Poser Nissan GT-R Wrap Sekanskin Poser Nissan GT-R Wrap
Sekanskin is a local wrap company and they do incredible work. One of the most recent projects is with my friend, imw8ng4u. He worked in collaboration...
Brian Requeno: Honda Civic EK Hatchback Custom Engraved Valve Cover Brian Requeno: Honda Civic EK Hatchback Custom Engraved Valve Cover
Brian Requena is a local favorite in Toronto with his EK Honda Civic Hatchback. He wins awards at every single show, and he’s a humble dude! In one of...
Hard Work Pays Off: Aldo Montenegro's 1974 Datsun 260Z Hard Work Pays Off: Aldo Montenegro's 1974 Datsun 260Z
Aldo Montenegro is a Californian from South Los Angeles. His 1974 Datsun 260Z was originally white with a blue hood. He worked on it; he's owned it...