Photography by Micky Slinger, Jordan Lenssen, Shaun Keenan
BIGGER IS BETTER
SEMA - It’s the place where personalities flock and the car crazies want to be. From mind-blowing builds to achievements in technical execution, the world’s largest automotive aftermarket gathering drops on Las Vegas for four days each year to show the best in motoring innovation and evolution. This year, PASMAG took to the floor once again, in a unique position as both exhibitor and media member. From coordinators to writers, photographers and models, PASMAG was there to dive into the newest and hottest products, speak to the reps and celebrities, and bring the best blog and print coverage to you, our amazing community.
Where to start? Well, it was our (Micky and I) first adventure to the big show – and while we were briefed beforehand, nothing could have prepared us for what was in store. With 60,000 domestic and international buyers, 2,000 new products and 12 different show areas, it was the biggest event in years – and rightfully so. We’re seeing more trends and greater advances in technology than ever before. We landed late Sunday night, ahead of the private preview on Monday, before the show went full swing Tuesday. Equipped with our target list of contacts, it was cameras in one hand and pens in the other to jot it all down. The Beastie Boys say there’s no sleep ‘til Brooklyn, and there was no talk of leaving Sin City any time soon. So, without further ado, here are the highlights from the blur of an amazing week that was...
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