SEMA Report States Almost Half of Modern Muscle Cars are Modified

Industry Insight
SEMA Report States Almost Half of Modern Muscle Cars are Modified

As modern muscle cars take bigger foot-holds in the modification industry every day, it's no surprise that a recent SEMA report confirms what we already believed. According to SEMA’s new “Modern Muscle Car Accessorizor Report,” 44% of modern muscle car owners have accessorized their cars. The report also details some other interesting statistics about modern muscle car owners.

Below is the release from SEMA:

Did you know that 44% of modern musclecar owners have accessorized their cars?

Drivers of ’10-and-newer Mustangs, Camaros and Challengers are passionate about their vehicles:

  • 68% say their car is their life.
  • 84% love working on their car.

It may surprise some people, but most (58%) say they prefer to buy parts in person, and 75% of their upgrade parts are bought in-store.

With three-fourths (76%) of these owners saying they are always looking for their next modification, this segment represents a huge opportunity for repeat business and to build long-term relationships with your customers.

Want to learn more about modern musclecar owners? Check out SEMA’s new “Modern Muscle Car Accessorizer Report.”

SEMA ModernMuscleModifyReport2

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