Kenwood Teams With HD Radio(tm) Alliance To Promote New Consumer Instant Rebate Program

Industry News 02 August 2011

Kenwood USA Corporation announced the launch of a $15.00 consumer instant rebate program in partnership with the HD Radio Alliance that aggressively promotes HD Radio™ Technology and is centered on the Kenwood KDC-HD548U CD receiver ($220.00 Suggested Retail Price).

“This program is designed to showcase the performance attributes of HD Radio Technology through in-store demonstration,” said Keith Lehmann, Senior Vice President of Kenwood’s Consumer Electronics Sector. “Our promotional focus is on the

KDC-HD548U, a step-up model that incorporates many sound quality features as well as a wide, 13-segment display and a dedicated iTunes Tagging button. The HD Radio Technology performance of this model is remarkable and easy to demonstrate in-store, thus we are launching this $15.00 instant rebate program to incentivize customers to visit their authorized Kenwood dealer, hear the HD Radio Technology difference and buy a KDC-HD548U today.”

Peter Ferrara, President of the HD Radio Alliance commented, “Kenwood was the very first consumer electronics brand to adopt HD Radio Technology. Kenwood has maintained its position of leadership, and the KDC-HD548U is one of the best selling HD Radio receivers on the market today. We are delighted that this partnership will result in incremental sales volume of HD Radio products.”

The [700] HD Radio Alliance member broadcasting stations will drive awareness of the instant rebate program with an integrated web and national radio advertising campaign across the U.S. Thirty (:30) second spots will promote the KDC-HD548U while highlighting built-in HD Radio Technology along with the $15.00 instant rebate, which will be offered from July 31 through September 4, 2011, at participating Kenwood retailers. Consumers will be encouraged to visit the Kenwood USA website (www.kenwoodusa.com) or the HD Radio website (www.hdradio.com) for more details on the promotion.

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Kenwood Corporate Information

Founded in 1961, Kenwood USA Corporation is a leading developer and manufacturer of audio and video products for home, car, and personal use. Offering more than 250 products, Kenwood is one of the three largest selling brands of audio and video entertainment products in the United States and is recognized by consumers and the consumer electronics industry for providing superior quality, reliability and value.

Kenwood Communications, based in Suwanee, GA, and established in 1983, maintains a leadership position in North and South America for mobile and portable two-way radios and custom systems. Clients include prominent federal, state and local government agencies and first responders and private industry including manufacturing, contracting, security, hospitality and education. Kenwood USA Corporation, based in Long Beach, CA, is the largest subsidiary of Kenwood Corporation (Japan).

About the HD Digital Radio Alliance

The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD Digital Radio. Current members include major radio groups and independent station owners: CBS Radio, Clear Channel Radio, Greater Media, Emmis, Entercom, Bonneville International, Beasley Broadcasting, Buckley Radio and WBEB- FM Philadelphia. For more information on HD Digital Radio, visit www.hdradio.com.

About HD Radio Technology

HD Radio™ Technology is fueling the digital radio revolution in the United States and around the world. The digital technology, developed by iBiquity Digital Corp., enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit http://www.hdradio.com and http://www.ibiquity.com.

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