Two Yokohama Tires Win GOOD DESIGN Awards

Two Yokohama Tires Win GOOD DESIGN Awards

GEOLANDAR X-MT™ and AVID Ascend GT™ are honored in the transportation category by The Chicago Athenaeum  

FOR IMMEDIATE RELEASE

SANTA ANA, CA. – (Dec. 27, 2018) – Yokohama Tire earned two impressive 2018 GOOD DESIGN® awards from The Chicago Athenaeum. Yokohama was honored in the transportation category for two tires: the GEOLANDAR X-MT and AVID Ascend GT.

The Chicago Athenaeum’s GOOD DESIGN awards program creates an awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace. 

Yokohama was recognized for its aggressive off-road tire, the X-MT. Launched in July, it’s the latest addition to Yokohama’s rugged GEOLANDAR® lineup and is available in 12 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire offers outstanding treadwear and on-road handling to provide enthusiasts with an exceptional balance of performance and value.

The Ascend GT – which also debuted in July – is Yokohama’s latest offering in the grand touring segment. Available in 54 H- and V-rated sizes, the highly advanced all-season tire delivers improved handling, long mileage and superior comfort. 

Yokohama Geolandar X MT tire. Photo by Boyd Jaynes 3

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

Related Articles

TEIN Develops Product For 2020 Toyota Supra TEIN Develops Product For 2020 Toyota Supra
Earlier this year TEIN Japan announced that they are have new product developments for the popular 2020 Toyota A90 Supra. "We’re working on...
Air Lift Performance Nissan 370Z Performance Series Air Suspension Air Lift Performance Nissan 370Z Performance Series Air Suspension
Style, sophistication, luxury and performance—the Nissan 370Z has it all, including a 4×4 appearance when it comes to suspension. Traditional...
VIAIR Dual 425C Onboard Air (OBA) Gen. 2 System VIAIR Dual 425C Onboard Air (OBA) Gen. 2 System
VIAIR’s Gen. 2 Dual 425C Onboard Air System (OBA) is their fastest filling OBA, featuring the new 425C Gen.2 compressors capable of putting out 4.80...
Auto Gage 3 ¾” Pedestal Tachometers Now Available Auto Gage 3 ¾” Pedestal Tachometers Now Available
Sycamore, IL, March 20, 2020 – The new Auto Gage 3¾” Pedestal 0-10,000 RPM Tachometer with Shift Light provides great performance at a great value....
ISC Suspension N1 Ultra Low Coilover Kit For 2008-2020 WRX/STi ISC Suspension N1 Ultra Low Coilover Kit For 2008-2020 WRX/STi
Introducing the new ISC Suspension N1 Ultra Low Coilover Kit for the 2008-2020 Subaru WRX + STi. This kit features unique bottom mounts and shock...
SPC Performance Porsche Front/Rear Adjustable Arms SPC Performance Porsche Front/Rear Adjustable Arms
Make the non-adjustable lower control arms on 996/997 Porsches adjustable up to ±2° camber. These forged 6061-T6 aluminum arms from SPC will give...