Nitto® Introduces the Motivo™ Active All-Season Ultra Performance Tire

Motivo_03

Nitto Tire U.S.A. Inc., a leading developer of performance tires for enthusiasts, is proud to announce its new active all-season UHP tire, Motivo™. Motivo utilizes advanced technology to create performance that elevates driving confidence and motivates users to explore new destinations. Extensive size offerings address the needs and fit for most of today’s high performance luxury sedans, sport coupes and crossover vehicles.

Motivo is an active all-season Ultra High Performance tire developed for all-season conditions. Made with safety, style and vitality in mind, Motivo is made in the U.S. using proprietary advanced tire manufacturing technology to deliver exceptional tire uniformity for a smooth and comfortable driving experience.
Motivo’s all-season capability fulfills the demands of an active lifestyle. Combined with an all-new silica rubber compound, the Motivo is backed by an unprecedented 60,000-mile limited treadwear warranty on both W and Y speed rated sizes. Motivo also features a dynamic tread and sidewall design which blends a sport-luxury appearance. A balanced performance in wet, winter and dry conditions is achieved through the unique asymmetric tread pattern featuring traction enhancing Fin sipes, water evacuating circumferential grooves and high speed stabilizing tread blocks. Furthermore, the Motivo delivers exceptional tire uniformity for a smooth and comfortable driving experience.

Get a sneak peek of the Motivo on YouTube . Motivo is available now in 10 sizes with 17” – 18” rim diameter applications, and will be available in 50 sizes ranging from 17” – 20” rim diameters upon complete launch. All Motivo sizes will be offered with a W or Y speed rating through authorized Nitto Tire retailers nationwide.

For additional information, including a complete listing of sizes for all of Nitto’s product offerings, please visit www.nittotire.com.

Related Articles

Yokohama Tire Launches New GEOLANDAR CV™ G058 in 33 Sizes Yokohama Tire Launches New GEOLANDAR CV™ G058 in 33 Sizes
H- and V-rated tire provides all-season confidence for drivers of crossovers, smaller SUVs and minivans. SANTA ANA, CA – (Mar. 31, 2020) – Yokohama...
Sailun Atrezzo R01 Ultra High Performance Tire Sailun Atrezzo R01 Ultra High Performance Tire
The Sailun Atrezzo R01 is specifically designed for competition track use and high-performance driving. Whether on the track, highways or city...
It Was Love At First Sight: Andrew Espiritu’s 2017 Subaru BRZ It Was Love At First Sight: Andrew Espiritu’s 2017 Subaru BRZ
Photography by Kevin Cruz (@omi_media) Andrew Espiritu was exposed to modifying cars from a young age, when he saw a couple of young guys...
Toyo Tires® Introduces the All-New Open Country A/T III with Improved Wet & Dry On/Off-Road Performance Toyo Tires® Introduces the All-New Open Country A/T III with Improved Wet & Dry On/Off-Road Performance
CYPRESS, CALIFORNIA -- Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the Open Country A/T III, an exceptional all-terrain tire available in 127...
A Well-Balanced Blend of Performance and Style: John Mark Andrada’s 2015 Mitsubishi Evolution Final Edition A Well-Balanced Blend of Performance and Style: John Mark Andrada’s 2015 Mitsubishi Evolution Final Edition
Photography by Taylor Vollrath (@taydork) Way back when John Mark Andrada was much younger, he stumbled across a bright yellow Mitsubishi Evo in...
Trust The Process: Isaiah Lucero's 2015 Scion FR-S Trust The Process: Isaiah Lucero's 2015 Scion FR-S
Photography by @slightlykrispy, @iamkre8tiv, @daniello_productions. Isaiah Lucero got into the car scene at a very very young age...