Auto Show Tuning Takeover

Shops, People & Opinion

Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)

Well, well, well. As some OEMs are fighting against modifications (see “Copyrighting Cars?”), others are seeing the benefits that tuning and modified cars have in attracting younger and performance-oriented enthusiasts to their brands.

Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)

We’ve been spotting performance-tuned cars at major – and typically OEM-only – auto shows throughout North America; from the Canadian International Auto Show in Toronto, Vancouver and even New York City, with tuning-inspired concepts like the Subaru STI Performance Concept.

Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)

Whether they’re paired in with manufacturer’s booths or in their own special showcases, these tuning platforms are being seen as a valuable asset to OEM marketing and promotions – just have a look at the latest examples from NextMod, Drive Marketing Group, Tjin Edition’s Fords and VIP Auto Salon.

Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)Auto Show Tuning Takeover: Performance Tuned Cars (Photos by Monique SSG, Drive Marketing Group)

Automakers need to connect with their enthusiasts, and nobody has their ears tighter to the ground than guys like these.

Contributors: Jordan Lenssen, Monique SSG, Drive Marketing Group

Related Articles

VIDEO: PAS365 Rally 2024: Toronto to Englishtown VIDEO: PAS365 Rally 2024: Toronto to Englishtown
Back for our second year in a row, PAS365 Rally launched from Hagerty Garage & Social in Burlington, Ontario, and took participants through a...
Tuning365 at Formula DRIFT Seattle Award Winners Tuning365 at Formula DRIFT Seattle Award Winners
At the 6th round of Formula DRIFT 2024 at Evergreen Speedway in Monroe, Washington, PASMAG was once again hosting our Tuning365 Showcase for attendees...
We Bought a SHOCKING Barn Find RX-7 We Bought a SHOCKING Barn Find RX-7
One of our newest team members, Youssef Rahal, has an addiction to buying weird cars. When he got word of a potential barn find FC RX-7 within driving...
August 2024 Event Calendar August 2024 Event Calendar
August 4: Subiefest California https://www.subiefest.com/california/ticketsSanta Anita Park, Arcadia, CA August 9-10 - Formula DRIFT: Seattle...
Formula DRIFT St. Louis 2024 + Tuning 365 Show Formula DRIFT St. Louis 2024 + Tuning 365 Show
As we roll into the latter half of the Formula DRIFT season, it's crunch time for championship hopefuls. The World Wide Technology Raceway, notorious...
A Brief History of Car Modification: From The 1920s to Today A Brief History of Car Modification: From The 1920s to Today
Modifying a car has always been about more than just altering a vehicle’s appearance or performance. It's part cultural movement, part statement of...